Post by account_disabled on Jan 7, 2024 23:44:30 GMT -6
In the last year we have fixed our eyes with unusual force on our loves' mobile phone. With the confinement overlapping the pandemic, we have become even more slaves to smartphones. And the British mobile phone operator Three has decided to use this "insight" (coated with realism) as the central axis of its new Christmas advertisement: "Your Phone's Seen A Lot This Year." The 30-second spot is filmed from the perspective of our smartphones, which have had to live very intense experiences in the last year. Signed by the agency Wonderhood Studios , the ad includes all kinds of moments with which the viewer will probably feel fully identified: throwing (virtual) kisses on video calls, organizing parties via Zoom, reading the latest news with eyes filled with tears and telework as if there were no tomorrow in the warmth of home.
The chorus of voices that provides the soundtrack to the spot only underlines how intense (and absolutely exhausting) the work of our mobile phones has been in the last year. Three's new Christmas Phone Number List advert is directed by councilor Simon Ratigan , from the production company HLA, who has put his talent at the service of multiple brands such as Lurpak, Land Rover and Amazon. If you do not see the embedded video correctly, click here “This project has been an opportunity to throw the manual commonly used in commercial filming out the window in order to capture life from the unique point of view of a smartphone ,” says Ratigan. «It has also been an opportunity to reinvent the visual universe emanating from smartphones and do it in a way that is as beautiful as it is cinematic.
With light cameras, impossible angles and a cast capable of dancing to disco music and then taking a bath in front of the camera, we captured incredible images that have provided us with wonderful film material ," Ratigan underlines. The casual and simultaneously authentic approach that Three instills in its new Christmas advertisement constitutes a healthy antidote to the garish and ultra-technological spots of most mobile phone operators and also summarizes in an extraordinarily accurate way the challenges we have faced in the last year.
The chorus of voices that provides the soundtrack to the spot only underlines how intense (and absolutely exhausting) the work of our mobile phones has been in the last year. Three's new Christmas Phone Number List advert is directed by councilor Simon Ratigan , from the production company HLA, who has put his talent at the service of multiple brands such as Lurpak, Land Rover and Amazon. If you do not see the embedded video correctly, click here “This project has been an opportunity to throw the manual commonly used in commercial filming out the window in order to capture life from the unique point of view of a smartphone ,” says Ratigan. «It has also been an opportunity to reinvent the visual universe emanating from smartphones and do it in a way that is as beautiful as it is cinematic.
With light cameras, impossible angles and a cast capable of dancing to disco music and then taking a bath in front of the camera, we captured incredible images that have provided us with wonderful film material ," Ratigan underlines. The casual and simultaneously authentic approach that Three instills in its new Christmas advertisement constitutes a healthy antidote to the garish and ultra-technological spots of most mobile phone operators and also summarizes in an extraordinarily accurate way the challenges we have faced in the last year.